Bartlett Arkell’s collection of late 19th and early 20th century American paintings and the use of his collection to market Beech-Nut products is the focus of this exhibition. The exhibition is on display in Arkell’s original gallery and in new exhibition spaces.
Bartlett Arkell, founder of the Canajoharie Library Art Gallery and the first President of Beech-Nut Packing Company, encouraged his marketing staff to use his collection in their print ads. The result of this borrowing of images from oil paintings created by artists such as Edward Gay and J.G. Brown, was a series of ad campaigns that brought “art to the masses” and linked the virtues found in the paintings with Beech-Nut gum and food products. Museum visitors have the opportunity to use images from the collection to create their own Beech-Nut advertisement to take home or mail as a postcard.
Exhibitions are funded, in part, by the New York State Council on the Arts, a State Agency, the Windover Foundation and Fenimore Asset Management